All in Thought Leadership

Every dashboard you create is designed to do more than just communicate numbers. It’s a tool with a purpose. That purpose might be to increase revenue, decrease costs, or add value to your product. When creating dashboards, I like to keep that purpose forefront in my mind.

A powerful addition you can apply to your dashboards right now is to lead with questions. When you change the title of your dashboard into a question, you turn your audience from passive viewers to active viewers. They aren’t just reviewing numbers, they are now trying to answer a question.

It’s easy to be more complex than necessary. It’s hard to be simple and succinct. As Mark Twain said, “I didn’t have time to write a short letter, so I wrote a long one instead.” The same is true in the world of data analysis.

Most people just want to know: “based on what’s happened (data), what should I do next?”

Imagine trying to drive a Maserati at 180 miles per hour in traffic while keeping your entire focus on the rear view mirror. Impossible, right? Most data-driven reports are like this; aesthetically pleasing and historically-focused.

They are expensive and beautiful for a little while but almost always result in accidents.

How does OneNumber focus you on the windshield instead of the rear-view mirror? We study those historical results to inform what actions can improve future behavior.

American Airlines has a KPI called “D0”.  It means no flight can depart late, no matter what or there are severe consequences.  

“Many things go into whether or not a flight arrives on time. American’s management argues that:

“What they can most control is whether the flight departs on time. And if it does, that’s going to be the single biggest driver of on time arrivals. So American Airlines management is singularly focused on what they refer to as “D0” — departing exactly the minute that a flight is scheduled to depart (the government considers a flight to be ‘on time’ when it arrives within 15 minutes of schedule).”

Why do some bartenders get bigger tips than others?  This was one of the first problems OneNumber sought to solve.

We interviewed bartenders, bar owners, managers and patrons.  We asked them “what are the 3-5 things a bartender does that earns them greater tips?”  We got over forty different answers from tattoos to revealing clothing.

We ran the responses through our algorithms and settled on just four things that a bartender can do *right now* to improve their tips.  What do you think they are?