Lead With Questions

Every dashboard you create is designed to do more than just communicate numbers. It’s a tool with a purpose. That purpose might be to increase revenue, decrease costs, or add value to your product. When creating dashboards, I like to keep that purpose forefront in my mind.

A powerful addition you can apply to your dashboards right now is to lead with questions. When you change the title of your dashboard into a question, you turn your audience from passive viewers to active viewers. They aren’t just reviewing numbers, they are now trying to answer a question.

Take the following as an example:






Did you notice the subtle but significant difference? The question in the second dashboard drives you to answer the “why” question by searching for the drivers of change (red data points).

Good luck in applying this concept to your own dashboards!


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