Imagine trying to drive a Maserati at 180 miles per hour in traffic while keeping your entire focus on the rear view mirror. Impossible, right? Most data-driven reports are like this; aesthetically pleasing and historically-focused.
They are expensive and beautiful for a little while but almost always result in accidents.
How does OneNumber focus you on the windshield instead of the rear-view mirror? We study those historical results to inform what actions can improve future behavior.