What are Measure Names & Measure Values in Tableau?

By: Oliver Linley

Ollie lives in Cape Town, South Africa, and is passionate about all things data - and all things Tableau! If you have a question, feel free to reach out to him directly via email.

Measure Names and Measure Values - they seem to be everywhere! In your data pane, appearing magically when building certain graphs and views… But what exactly are they for?

Measure Names and Measure Values are Tableau generated fields that allow us to reference all the measures in our worksheet.

Specifically, Measure Names acts as a dimension, while Measure Values acts as a measure.

But knowing when and why to use one or the other in the Marks Card, as a filter, or as an addition to the Rows or Columns Shelf, can be tricky. We’re going to take a look at that in this week’s video.

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